Video email is a better way of reaching potential customers, of promoting your products, services or events. The use of streaming video ads via emails brings plenty of advantages over text/image based emails. A streaming video is a good solution with great impact on the viewer. It combines the advantages of “classic” TV ads with the Internet’s most essential characteristic, interactivity.
Simply put, a relevant video is much more alluring to the viewer, who consequently becomes more responsive as to what you must offer. Video e-mail marketing is now more economical than regular HTML emails, TV ads or web advertising, because, on the one hand, it’s now more affordable to generate and distribute, and on the contrary, it makes customer targeting much easier too.
Video Email definition – If we were to define video email marketing, it would be as a rich media advertising tool utilized by progressive organizations to be able to promote services and products, by making use of short, catchy, informative ads, with the purpose of raising awareness towards the viewer regarding the promoted products/services and drawing them into acquiring the above-mentioned products/services.
Characteristics of Video E-mail Marketing – It really is common knowledge that today people consume videos in rising numbers, with internet (PC,iPhone,iPad and Smarphones) outstripping the TV. Information and facts are delivered on-demand and at a higher rate via video than through images.
The main advantage that videos in e-mail marketing has over the traditional, text/image format approach is that videos can arrive at the point faster and consume less time from the viewer. Instead of being forced to read a page of text, seeking to “hit” the message that you’re actually trying to deliver, you can provide you with the same message in a smaller timeframe in a more rich and rewarding manner.
Features of Email Online Video Marketing – If you decide to use video emails inside your marketing campaigns then you can certainly capture the viewers attention easier and deliver your message to prospects faster than simple text/images.
A relevant video ad can contain information, offers, invitations, membership reminders or perhaps a product launch. Put in a personalized message, a voiceover or music and you will have your viewers attention like never before. By utilizing videos, the potential customer can relate more to your company as well as what you’re promoting. To minimize cost, you are able to take quality royalty free nbefmd templates or footage, and through adding images, text plus your logo, the result is actually a powerful yet cheap branded ad.
Today’s technology offers you the opportunity to send a video in email, stream your videos over a video landing page without eating increase your bandwidth, then track traffic and analyze results. Look at the impact that video emailing have versus HTML e-mail marketing. Decide on a emailing service that can let you know how so when your videos were played, the amount of viewers clicked and visited your web site after watching your ad, what number of these visits transformed into sales, and so forth.
Why not also stream your video ad on the websites homepage. It’s like handing out a business card. Video will become an extremely important sales and advertising tool, so ensure it is visible. Find a solution provider that can combine video emails with video streaming for the site.